So you may or may not have heard. YouTube is looking to acquire Twitch. So why is this such a big deal? Well it is a monster deal to say the least. Twitch if you are unaware allows gamers to stream themselves playing their favourite games. They are also able to interact with all of those watching them play no matter how many are or aren't. This has produced massive communities and really is what has allowed professional gamers to really be a "thing".
So why is this a good thing?
Well it has the opportunity to bring the non gaming community to the gaming community. It has the potential to push Esports to the mainstream by showing how entertaining these events actually are. While also showing off the streamers which may not be the best players but are true entertainers in every sense of the word. All of these are great things and I cannot see any downside to any of it.
So why could it be a bad thing?
YouTube favours large and established channels. It is extremely hard now to be an original content create and get yourself out there. If you are an established channel you are doing great and always continue to do so. There is also privacy issues where to avoid anything companies and have your videos taken down and all your work is for nothing. Right now none of these concerns are even on the radar with Twitch which is why it has been one of the best things to happen to gaming.
I understand why Google wants Twitch. It has the opportunity to be a massive advertising machine and generate massive amounts of money. It just needs to bring in the audiences without ruining what Twitch is and I am really not sure they can accomplish this.